Great to see a typically London-centric view of life outside the metropolis (Diary, MW last week): “Leeds is a rather Footballers’ Wives-esque city somewhere north of Watford”. With this kind of sweeping and ill-informed “insight”, it is hardly surprising that many (London-based) agencies and media folk often miss
out on having any depth of understanding of the sheer level of urban regeneration across the UK and the real opportunity that exists for much stronger local/regional campaigns.
I would suggest that anyone involved in marketing services, based in London, gets out and about to find out what is really happening in the majority of the country. Those that do “get” life beyond London are those who are reaping rewards in the quest for consumer engagement.
The Newspaper Society