Mining the business talent

Helo, sut mae? Fancy starting a business? Well you’re not the only one. A billboard campaign in Wales, created by FBA for the Welsh Development Agency has been encouraging Pobol y Tywysogaeth to set up on their own.

According to the agency, the people on the posters are “1940s Welsh characters”, and are part of a scheme that has seen 4,000-plus businesses start up in the past year.

Sadly, it appears from the poster that Dafydd’s dreams of launching Wales’ first volume airliner manufacturer are about to be shattered by an incoming cricket bat. Nerys, however, is set for a successful career as a self-employed ventriloquist’s dummy, and Gwyneth is going into business as a medium (“I’m getting… I’m getting a small business loan… do ’14-hour days and a crippling overdraft’ mean anything to anyone?”).

The Diary wishes the campaign every success in bringing the VATman back to the valleys. Hwyl!

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here