New Campaigns


Publicis has created a series of humorous press and radio ads for Renault vans, showing the vehicles’ drivers as sensitive souls. It is the biggest campaign Renault UK has run for its commercial vans and marks a change in strategy for the French car maker, which has in the past used advertising to laud its products’ reliability.

The campaign, which breaks this month, seeks to create an emotional bond with the drivers of Renault vans. Each execution ends with the line: “We love you guys”.

The campaign consists of seven print executions and six radio ads. Three products are showcased – the Kangoo, Trafic and Master. The print ads depict drivers posing proudly next to their vans, while holding a tool of their trade aloft. The radio ads star comedian Marcus Brigstocke.

Media planning and buying is through Carat.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here