Theakston awards ad account to Talented

Theakston Ales has appointed Edinburgh-based agency Talented to handle its advertising.

Talented won the account, believed to be worth a six- figure sum, following a competitive pitch against unnamed agencies.

The brief for the agency will be to help raise the profile of the regional brand,

Family-owned Theakston, based in Masham, North Yorkshire, employs about 50 staff. The business is headed by Simon Theakston, a descendant of Robert, who began brewing in Masham in 1827. In 2003, the family bought back the company from Scottish & Newcastle, which had owned Theakston Ales since 1987.

Theakston produces five classic ales – Black Bull Bitter, Best Bitter, Old Peculier, Traditional Mild and XB. Rival brands include category leader Newcastle Brown, Old Speckled Hen and Fuller’s London Pride.

Talented also manages advertising for the Scottish National Party, the Army and Territorial Army, and Scottishjobs.com, an independent recruitment website north of the border.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here