BMRB: women abandoning mobile phone Net services

Women are deserting mobile internet services in droves. New research shows that in the first quarter of this year, the percentage of women who accessed the Net on their mobile phones crashed from 18 per cent to 11 per cent.

The figures, from research company BMRB’s latest quarterly Internet Monitor study, also show that the percentage of men using the internet on their mobile phones remained static at 19 per cent. BMRB conducted its research in May 2005.

BMRB director Paul Milsom suggests the findings indicate that the mobile internet is failing to catch the public’s imagination, and that consumers are still uncertain about the services available and their future.

But access via a personal computer is still growing strongly. BMRB found that a quarter of all media time during the three-month research period was spent on the Net, which is outranked only by television and radio. Radio, though, is closing the gap. On an average weekday, internet users spend two hours and ten minutes online, up from two hours three months earlier.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here