Ex-Sky sales boss to steer Yahoo!’s European strategy

Mark Chippendale, former Sky sales director, has been named as regional vice-president of media sales for Yahoo! Europe, a newly created European role for the online media giant.

Chippendale will be responsible for Yahoo!’s European media sales strategy, building the company’s profile and bringing in new customers.

Chippendale, who resigned as Sky Media’s director of sales last October, will report to Yahoo! Europe regional vice-president and managing director Dominique Vidal.

During his 14 years at Sky, Chippendale was seen as a champion of interactive advertising. He also represented Sky on the board of BARB and in Thinkbox, the television marketing body. As director of sales for Sky Media, he had responsibility for a department selling across 32 channel brands. Before Sky, he held senior positions at agencies and in the ITV network.

He left Sky three months after the appointment of Nick Milligan, former deputy chief executive of Five, to the new role of managing director for Sky Media.

Mark Chippendale says: “This is an exciting time in the world of advertising. The old order is shifting. Advertisers are starting to fully appreciate the power of online advertising at the same time as internet use is soaring.”