Lego picks Fiona Wright
Lego has picked Fiona Wright as UK marketing director.
Lego has picked Fiona Wright as UK marketing director. She replaces Colin Gillespie, who has returned to Lego in the US as director of customer marketing.
Lego has picked Fiona Wright as UK marketing director.
Lego has picked Fiona Wright as UK marketing director. She replaces Colin Gillespie, who has returned to Lego in the US as director of customer marketing.
News that Unilever UK Foods is reviewing its underperforming frozen food arm with a view to selling it off comes as no surprise, as rumours of a possible sale have surfaced several times over the past two years. This time, however, the Anglo-Dutch consumer products giant could be serious about offloading the division, which includes […]
Hewlett-Packard vice-president of marketing for Europe, the Middle East and Africa Amanda MacKenzie has stepped down after a year in the role. It is understood she has a senior marketing role lined up, but it is not known where.
Vimto has launched a newly designed version of its 250ml sports-cap bottle, which will be in shops in time for the start of the new school year. The single bottle will be available at a recommended retail price of 55p, with the multi-pack priced at &£1.49. The new ready-to-drink bottle is ergonomically shaped to fit […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?