Lovefilm launches online game rental

Lovefilm.com is launching an online games rental service tomorrow (Thursday), offering subscribers the latest PlayStation 2 chart titles alongside the nearly 30,000 DVD titles in its catalogue.

The online DVD rental company, which is locked in a battle for market leadership with ScreenSelect, claims it is the first company to offer online game rentals in the UK.

The games rental service will work as a bolt-on to the DVD rental service, with flat monthly fees allowing subscribers to take out between one and four DVDs or games at a time. Prices start at &£12.99 for one item (compared with &£9.99 for the basic film package) and go up to &£24.99 for four (compared with &£19.99).

Lovefilm chief executive Mark Livingston says: “We want to be the leading delivery company in the entertainment space, and we will be expanding aggressively in both the physical and virtual areas.”

Future development for the Lovefilm brand is likely to involve the addition of a video-on-demand film downloading service, probably in conjunction with one of the main UK broadband services providers.

Lovefilm recently applied to extend its trademark to cover video and music downloads from the internet.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here