MIVA to launch its pay-per-call service in the UK
MIVA, the search marketing group, plans to launch its pay-per-call service in the UK after introducing it to the US market earlier this month.
MIVA, the search marketing group, plans to launch its pay-per-call service in the UK after introducing it to the US market earlier this month.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
Lego has picked Fiona Wright as UK marketing director.
Ladbrokes has appointed Michael Simpkin as head of marketing for its UK retail division following the departure of Chris Edgington. Simpkin has worked for Ladbrokes since 1987, holding various positions in the marketing department. He takes over as head of retail after Edgington’s departure last month. Edgington left to join rival William Hill just after […]
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.