MIVA to launch its pay-per-call service in the UK
MIVA, the search marketing group, plans to launch its pay-per-call service in the UK after introducing it to the US market earlier this month.
MIVA, the search marketing group, plans to launch its pay-per-call service in the UK after introducing it to the US market earlier this month.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
Lego has picked Fiona Wright as UK marketing director.
Ladbrokes has appointed Michael Simpkin as head of marketing for its UK retail division following the departure of Chris Edgington. Simpkin has worked for Ladbrokes since 1987, holding various positions in the marketing department. He takes over as head of retail after Edgington’s departure last month. Edgington left to join rival William Hill just after […]
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.