MonsterMob to buy ATOP Century
MonsterMob, the British mobile phone provider of ringtones and games, has agreed to buy Chinese rival ATOP Century for &£55m. MonsterMob is expected to gain access to 1.25 million new subscribers through the deal.
Nationwide ad ban: One in three consumers feel ‘more negative’ towards the brand
Grace GollaschNationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
Marketers’ use of AI, online spending, ‘quiet luxury’: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
Josh StephensonDeborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
A ‘springboard’ for growth: Why Sky is merging its broadband and mobile marketing teams
Molly InnesSky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.