Pat’s charity fundraiser is in the jeans

Postman Pat, Postman Pat, Postman Pat and his campaign to raise funds for genetic research and family support services. OK, so maybe it doesn’t have the same ring to it as the real theme tune, but such a lyrical alteration is necessary to highlight Pat’s role in fronting the Jeans for Genes Day 2005 on October 7.

The fundraiser, which asks people around the UK to wear denims instead of their usual work or school outfits and make a donation to Jeans for Genes, which is celebrating its tenth birthday. In the past ten years it has raised more than &£20m for charity. This year, beneficiaries will include the Muscular Dystrophy Campaign and SPARKS. In using Pat, the Jeans for Genes Day is hoping to appeal to children, particularly those in nursery schools, who will receive a Postman Pat thank you pack should they take part.

Sadly, Jess the Cat seems to have opted against donning a denim flea collar, but Pat looks happy enough, even if he does bear a worrying resemblance to Jeremy Clarkson. Given the obvious temptation to persuade the Crazy Frog to slip into a pair of Wranglers and irritatingly ribbit along to a 1980s pop track, the Diary thinks Pat’s a perfect choice.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here