The Guardian to relaunch in Berliner format
The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.
The Guardian will relaunch in Berliner format on September 13, according to industry sources. The newspaper has booked television ad space for the week starting September 12.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
IDS sales director Mark Howe has left the company after 13 years, without a job to go to. It is understood he will not be replaced and that executive sales director James Wildman will take over his responsibilities. IDS handles sales for Flextech channels and its joint venture with the BBC, which includes UK Gold […]
Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot. This all appears very laudable, as does the “media neutral” stance adopted by many below-the-line […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.