Universal picks marketing chief
Universal Pictures International has appointed former Capital Radio commercial marketing chief Gavin Miller as marketing director for its home entertainment division. He will take over the role this week.
Miller, who left Capital after its merger with GWR Group, will be responsible for marketing Universal’s DVD releases. He replaces Darren Linton, who has moved into an international marketing role for Universal.
Miller joined Capital as commercial marketing director from Starcom Motive in August 2003. He replaced Linda Grant, who had been promoted to head Capital’s national sales operation.
He was responsible for the radio group’s marketing and communications with advertisers and agencies, and for raising the commercial profile of its brands, such as Xfm and Capital Gold. During his two years in the role, he restructured his team to bring sales and marketing closer together (MW September 19, 2004).
Miller was at Starcom for about 18 months and handled the Honda, Nectar and T-Mobile accounts. He has also held roles at BMP DDB (now DDB London), Saatchi & Saatchi in China and BAA.
