Your Destiny relaunched as Psychic Interactive
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Beleaguered water company Severn Trent Water has handed all marketing responsibilities for the group to director of customer relations Jonathan Bailey, following the departure of Nic Budden. Budden, who was in charge of marketing, resigned as managing director of Severn Trent’s retail services division following an investigation into his CV and references. This is thought […]
Scottish Courage’s cider brands are thought to be staying within the Publicis Groupe, after its roster agency Leo Burnett took on the UK advertising brief for rival InBev’s Beck’s lager brand. Leo Burnett handles the &£8m advertising business for the Scottish & Newcastle-owned Scottish Courage cider brands, which include Bulmers, Strongbow and Woodpecker. The Publicis […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.