Your Destiny relaunched as Psychic Interactive
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Beleaguered water company Severn Trent Water has handed all marketing responsibilities for the group to director of customer relations Jonathan Bailey, following the departure of Nic Budden. Budden, who was in charge of marketing, resigned as managing director of Severn Trent’s retail services division following an investigation into his CV and references. This is thought […]
Scottish Courage’s cider brands are thought to be staying within the Publicis Groupe, after its roster agency Leo Burnett took on the UK advertising brief for rival InBev’s Beck’s lager brand. Leo Burnett handles the &£8m advertising business for the Scottish & Newcastle-owned Scottish Courage cider brands, which include Bulmers, Strongbow and Woodpecker. The Publicis […]
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.