Ministering to the faithful
Marketing WeekLoyalty schemes are ten a penny, but many fail to engage customers successfully. Companies need to use their data wisely – and remember that loyalty works both ways.
Loyalty schemes are ten a penny, but many fail to engage customers successfully. Companies need to use their data wisely – and remember that loyalty works both ways.
Viacom Outdoor has been ordered to pay nearly $14m (£8m) to three small billboard operators in Kansas, US, after being found guilty of racketeering violations in a federal court.
Apple Computer is to open its second branded bricks-and-mortar store in London, as its sales focus shifts to a retail-led environment. The store, at Brent Cross shopping centre in North-west London, will bring the number of Apple retail outlets in the UK to six. Three stores are open already – in London’s Regent Street, Kent’s […]
I read with interest the analysis of agency matchmakers (MW July 21) and though it is flattering to hear that marketers turn to intermediaries when they need to outsource for expertise and skill, I don’t believe that “expertise” alone is central to clients’ requirements. Most clients now have considerable experience of working with (and often, […]
Everyone has his own ideas on how to solve the UK’s childhood obesity problem.
Jon Culshaw is to play Sir Alan Sugar and Morgan Freeman, and Rob Brydon is to appear as himself, in the new idents for BBC2 comedy. The “2” figure has already appeared as a dog in two sketches – one featuring the cast of Absolute Power searching for a pet to soften Tony Blair’s image, […]
The BBC World Service has launched a weekly online soap opera, called The Flatmates, aimed at people who are learning English.
Virgin has announced that its music download service, to be called Virgin Digital, will launch on September 2. Developed in conjunction with Virgin Megastores, Virgin Digital offers both a ‘pay as you go’ service and a monthly subscription that allows users to download an unlimited number of tracks.
The Royal National Institute for the Deaf (RNID) has appointed Euro RSCG London to handle its &£4m UK advertising account as it plans a major campaign for later in the year. Euro RSCG London won the account earlier this week after pitching against Ogilvy & Mather and JWT. The agency has been tasked with developing […]
Outdoor media owner Clear Channel is to merge its Adshel and billboards sales teams in an attempt to capitalise on a growing trend towards cross-format campaigns. The two teams will be restructured into four groups: three covering specialists Helix, Kinetic and Posterscope, and one to focus on “non-standard” formats such as Connect, its phone-box advertising […]
Credit Suisse Group is reviewing its $100m (£56m) corporate brand advertising account.
David Jones, the new chief executive of Havas-owned Euro RSCG Worldwide, has travelled a long way from his British roots.
Andy Whelan, who left his role as group sales director at the Telegraph Group two weeks ago, has returned to Press Holdings, which publishes Telegraph papers, to work across several titles. As group ad development director, Whelan will be responsible for the ad departments at The Spectator, The Business, The Scotsman, Handbag.com and Apollo. The […]
Athletes may not have begun training for the 2012 Olympics yet, but for National Lottery operator Camelot the race is already on. It has to take at least &£2.65bn in additional sales over the next seven years – the equivalent of &£7.2m a week, or &£379m a year – if it is to hit fundraising […]
Interpublic Group is having to defend its $600m (£340m) Bank of America advertising business, after the company shortlisted WPP and Omnicom to pitch for the brief.