Month: August 2005

Mark Howe leaves IDS

Marketing Week

IDS sales director Mark Howe has left the company after 13 years, without a job to go to. It is understood he will not be replaced and that executive sales director James Wildman will take over his responsibilities. IDS handles sales for Flextech channels and its joint venture with the BBC, which includes UK Gold […]

Ex-Sky sales boss to steer Yahoo!’s European strategy

Marketing Week

Mark Chippendale, former Sky sales director, has been named as regional vice-president of media sales for Yahoo! Europe, a newly created European role for the online media giant. Chippendale will be responsible for Yahoo!’s European media sales strategy, building the company’s profile and bringing in new customers. Chippendale, who resigned as Sky Media’s director of […]

Charlton set to drop Allsports as shirt sponsor

Marketing Week

The future of Charlton Athletic Football Club’s relationship with shirt sponsor Allsports has been thrown into doubt following the sporting-goods retailer’s financial difficulties. The four-year deal, which is worth several million pounds, expires at the end of this season and sources say it is unlikely to be renewed after a breakdown in relations. It was […]

Will ITV’s new channel prove to be a troublesome child?

Marketing Week

ITV’s decision last week to press ahead with plans for a digital free-to-air commercial children’s channel is part of a strategy to offset a decline in ITV1’s share of advertising spend and viewing. The new channel, yet to be named, will be added to ITV’s growing family of channels that includes ITV2, ITV3 and the […]

IPA claims Olympic Bill is ‘restrictive’

Marketing Week

The Institute of Practitioners in Advertising (IPA) has issued a damning report on the London Olympics Bill, which it finds is severely “restricting”. The IPA says in the report that the Bill gives the event holders too much power and will lead to price increases for official sponsors. The report adds that the Bill will […]

Universal picks marketing chief

Marketing Week

Universal Pictures International has appointed former Capital Radio commercial marketing chief Gavin Miller as marketing director for its home entertainment division. He will take over the role this week. Miller, who left Capital after its merger with GWR Group, will be responsible for marketing Universal’s DVD releases. He replaces Darren Linton, who has moved into […]

Channel 4 seeks new sponsor for Simpsons as Pizza Hut pulls out

Marketing Week

Channel 4 is seeking a new sponsor for the high-profile sponsorship of The Simpsons, after Pizza Hut decided against renewing its 12-month deal. The existing sponsorship will expire in November. It is not clear why the pizza chain has decided against renewing the deal. A statement from Pizza Hut and Channel 4 says/ “Pizza Hut’s […]

New Campaigns – 102.2 Smooth FM

Marketing Week

Guardian Media Group-owned radio station 102.2 Smooth FM is launching a television and poster campaign in September. It will be the first campaign promoting the rebranding of 102.2 Jazz FM as Smooth FM. The &£1.5m, two-week campaign was created by Clear Marketing and will run on ITV1 and Channel 4. The ads feature a woman […]

PC World chain launches free in-store magazine

Marketing Week

PC World is launching an in-store consumer magazine, covering computers, gadgets and digital entertainment. The 132-page PC World magazine, which has an initial print-run of 1 million, has been produced by contract publisher Future Plus and will be in stores later this week. Steve Woodward, brand manager for the chain, which is part of Dixons […]

Lovefilm launches online game rental

Marketing Week

Lovefilm.com is launching an online games rental service tomorrow (Thursday), offering subscribers the latest PlayStation 2 chart titles alongside the nearly 30,000 DVD titles in its catalogue. The online DVD rental company, which is locked in a battle for market leadership with ScreenSelect, claims it is the first company to offer online game rentals in […]

BMRB: women abandoning mobile phone Net services

Marketing Week

Women are deserting mobile internet services in droves. New research shows that in the first quarter of this year, the percentage of women who accessed the Net on their mobile phones crashed from 18 per cent to 11 per cent. The figures, from research company BMRB’s latest quarterly Internet Monitor study, also show that the […]

Ipoints signs up five new partners

Marketing Week

Ipoints, the UK internet rewards scheme, has signed up five new partners: CD retailer 101cd.com, online florist bunches.co.uk, gift site Prezzybox.com, books e-tailer countrybookstore.co.uk and jewellery.tv. Each company will offer customers ipoints as rewards.