BBC Worldwide has licensed cult science-fiction shows Red Dwarf and Dr Who for use on mobile phones. The broadcaster has signed a deal with mobile technology company ROK Player to distribute full-length shows on its Digital Video Chips, for &£17 each.
MIVA, the search marketing group, plans to launch its pay-per-call service in the UK after introducing it to the US market earlier this month.
Your report on online market research (MW last week) gave a generally balanced view of the issues. It did not, however, identify one major concern – one that is widely overlooked when the merits and shortcomings of online surveys are debated. Almost all online research is conducted using so-called “panels” of respondents. In contrast to […]
Congratulations to Grant Duncan (MW August 11). He tells us ad agencies have to change their 1950s ways, adapt to multi-channel strategies and, what is more, that his agency has succeeded in this. With an open plan office to boot. This all appears very laudable, as does the “media neutral” stance adopted by many below-the-line […]
It’s round two in the longest battle in the games market – Sony versus Nintendo. But this time, Sony is taking the fight up to another level. Game over was called in the main console market some time ago with Sony PlayStation, now on its second version, beating Nintendo’s GameCube outright. Despite a new player […]
Nintendo has been the dominant force in portable gaming for years, bit Sony is now extending its powerful PlayStation brand into the handheld market. With strong sales in the US already, the multi-functional PSP is set to prove this is no long
Growth in sugar confectionery is at a snail’s pace and new product development is fraught with difficulties. The anti-sugar movement, strict rules on the use of artificial sweeteners and a sector already bursting with brands makes this a hard
The big topic at the Edinburgh TV festival is ‘policy placement’. If broadcasters are supposed to be unbiased, how far can they go in airing campaigning shows such as Jamie’s School Dinners?
Helping consumers improve their personal productivity can be very difficult, but for marketers, cutting queues can be the first step on a lucrative path.
Working in such close proximity to Soho, the Diary is quite used to being offered a relaxing massage during the working day. Sometimes the kindly masseuses even stand on corners in Berwick Street offering their services during the lunch hour. However, not everyone is lucky enough to work in such an enterprising area of England. […]
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
Postman Pat, Postman Pat, Postman Pat and his campaign to raise funds for genetic research and family support services. OK, so maybe it doesn’t have the same ring to it as the real theme tune, but such a lyrical alteration is necessary to highlight Pat’s role in fronting the Jeans for Genes Day 2005 on […]
August is upon us, and for those of us that used all of our holiday entitlements by the end of February, this means long balmy afternoons with nothing to do, stuck in the office, desperately thinking of new ways to skive while workmates are lying on a beach somewhere exotic. This lack of anything to […]
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood