BBH wins £6m European Dunlop advertising task

Bartle Bogle Hegarty has been handed the £6m Dunlop Tyres European advertising account.

Bartle Bogle Hegarty has been handed the &£6m Dunlop Tyres European advertising account. The agency beat Rainey Kelly Campbell Roalfe/Y&R and DDB London to win the business.

The review, handled by the AAR, did not involve incumbent agency 180 Amsterdam, which had handled the business since 2001. The pair announced that the relationship had ended by mutual agreement in June. The early stages of the pitch also involved Vallance Carruthers Coleman Priest, cdp-travissully and German agency Jung Von Matt. A Goodyear Dunlop spokesman denies a decision has been made, but it is understood that the company is poised to award the account to BBH.

The review is part of a move by Dunlop to differentiate itself from its parent, Goodyear. As part of this strategy, it launched a European online campaign last month through Agency Republic, which was picked to handle its &£2.5m digital business following a four-way pitch in March.

Claydon Heeley Jones Mason, which is also responsible for Goodyear’s direct marketing, won Dunlop’s &£20m European below-the-line account last year.

Dunlop’s most recent advertising campaign, in February, featured the strapline “Drivers Know” to promote the tyre as a high-performance brand. Creative and strategic work for the brand in the UK, Germany, Italy and France was by 180 Amsterdam.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here