Bartle Bogle Hegarty has been handed the &£6m Dunlop Tyres European advertising account. The agency beat Rainey Kelly Campbell Roalfe/Y&R and DDB London to win the business.
The review, handled by the AAR, did not involve incumbent agency 180 Amsterdam, which had handled the business since 2001. The pair announced that the relationship had ended by mutual agreement in June. The early stages of the pitch also involved Vallance Carruthers Coleman Priest, cdp-travissully and German agency Jung Von Matt. A Goodyear Dunlop spokesman denies a decision has been made, but it is understood that the company is poised to award the account to BBH.
The review is part of a move by Dunlop to differentiate itself from its parent, Goodyear. As part of this strategy, it launched a European online campaign last month through Agency Republic, which was picked to handle its &£2.5m digital business following a four-way pitch in March.
Claydon Heeley Jones Mason, which is also responsible for Goodyear’s direct marketing, won Dunlop’s &£20m European below-the-line account last year.
Dunlop’s most recent advertising campaign, in February, featured the strapline “Drivers Know” to promote the tyre as a high-performance brand. Creative and strategic work for the brand in the UK, Germany, Italy and France was by 180 Amsterdam.