Extra Cold Carlsberg in summer?

Whatever happened to warm beer? There was a time when it was what we Brits were famed for around the world/ warm, flat beer served by a comely, buxom wench. Now everything is cold or extra cold and The Sun is launching a campaign to protect ou

Whatever happened to warm beer? There was a time when it was what we Brits were famed for around the world/ warm, flat beer served by a comely, buxom wench. Now everything is cold or extra cold and The Sun is launching a campaign to protect our buxom wenches, who are under threat from new EU regulations.

The cold beer craze plumbed new depths in Crawley recently, as drinkers at the Tavern on the Green supped what is probably the coldest pint of Carlsberg in the world.

Revellers drank Carlsberg Export Extra Cold from iced glasses, and were served from a solid ice bar, while sitting on iced bar stools (are these people immune to piles?). Outside, a traditional British summer blizzard howled.

Pictured (above right) is Tavern on the Green landlord Steve Monaghan, along with Scandinavian barmaids Angelina Riccio and Aisling Wallace. The Diary is reliably informed that after this photo shoot, Monaghan had to take an extra-cold shower.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here