Kitcatt Nohr Alexander Shaw has taken a stake in digital agency Underwired.
Kitcatt Nohr Alexander Shaw has taken a stake in digital agency Underwired. The two agencies already share clients including Friends Reunited, Virgin Holidays and VSO. Underwired will continue to work independently with its own clients, which include the AAR, Fremantle Media, Harrods, Institute of Cancer Research and Penguin Books.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.