High street bank Lloyds TSB will be supporting its range of mobile banking services with a &£4m television campaign created by Rainey Kelly Campbell Roalfe/Y&R.
The ads, which break on September 4, launch the third stage of the You First campaign and will feature the Lloyds black horse. The latest executions aim to raise awareness of the bank’s mobile banking services, including free balance updates via text message. The TV work will be supported by outdoor and press advertising.
The You First-themed work was introduced in January this year when Lloyds TSB increased its advertising spend by almost a third to &£25m and introduced a customer-focused strategy aimed at establishing it as a modern, forward-thinking bank.
Media has been planned and bought by Zenith Optimedia.