Personal appointed to £1.5m Bupa account

Personal, the below-the-line agency backed by WCRS, has been appointed to the £1.5m integrated account for Bupa’s cosmetic surgery service after a two-way pitch against Watson Phillips Norman.

Personal, the below-the-line agency backed by WCRS, has been appointed to the &£1.5m integrated account for Bupa’s cosmetic surgery service after a two-way pitch against Watson Phillips Norman.

It is the first time Bupa has appointed an agency to advertise cosmetic surgery. The agency has created a print and direct marketing campaign that aims to boost awareness of the services.

The campaign, which launches later this week, features Bupa’s “Feel Better” strapline and will include ads in women’s lifestyle magazines, digital activity and press inserts.

Bupa, which has been providing cosmetic surgery for a number of years, has previously only advertised the service at a local level. The appointment of Personal marks a new focus on national advertising.

Bupa’s &£11m advertising account is held by WCRS, which has worked with the company since 1999. Bupa also uses Partners Andrews Aldridge on its membership and customer relationship management activity.

It is thought a conflict with the Bupa account prevented WCRS from taking on a project for Prudential’s Pru Health brand (MW August 18). The brief was handed to Prudential’s below-the-line agency, Tequila/London.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here