UEFA has signed an exclusive licensing agreement with Warner Bros Consumer Products, which will see WBCP develop and sell UEFA-related products and design a mascot for the 2008 World Cup.
UEFA has signed an exclusive licensing agreement with Warner Bros Consumer Products, which will see WBCP develop and sell UEFA-related products and design a mascot for the 2008 World Cup.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
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