Aegis revises its forecasts
Aegis, the media buying network, has revised its forecasts for advertising expenditure growth for the rest of the year, with the UK marked down to 3.7 per cent from almost five per cent.
Aegis, the media buying network, has revised its forecasts for advertising expenditure growth for the rest of the year, with the UK marked down to 3.7 per cent from almost five per cent.
The Post Office is reviewing its £17.
It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]
Walkers Snacks is launching a range of pretzels under the Sensations umbrella, in a further concerted effort to increase the “healthy” appeal of the snacks brand. The strategic shift is aimed at increasing the brand’s “better-for-you” portfolio. It is understood that the pretzels, due to be launched in time for Christmas, will be supported by […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?