All eyes will be on the Oval this week as England’s cricket team go into the fifth Test against Australia needing only to avoid defeat to regain the Ashes. The media has been ramping up its cricket coverage. However, William Hill seems a little less keen to jump on the bandwagon. Until recently, the bookmaker had issued press releases virtually every day of the summer, advertising its latest odds. England were 3-1 before the series started, and 10-1 after Australia won the first Test. However, England’s heroic comeback has seen the team’s odds of winning the series reduced to 8-15. And strangely, the William Hill press releases have dried up. The last one to reach Marketing Week arrived on August 24, the day before the fourth Test started. Looks like the bookies are already saving the pennies in preparation for the &£25m they will have to shell out should Michael Vaughan’s team regain the famous little urn.