Recommended

Will Anderson drive a red-top revival at NI?

Marketing Week

The departure of Mike Anderson, managing director of the Evening Standard, has provoked a swirl of rumours about Standard Lite’s imminent demise. That may simply be wishful thinking on the part of Associated Newspapers’ rivals. What’s more pertinent is that Lite was never likely to provide a long-term solution to the Standard’s chronic circulation and […]

You ain’t never caught a rabbit you’re just a fibreglass canine

Marketing Week

It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]

OFT rules against Mastercard

Marketing Week

The Office of Fair Trading (OFT) says that Mastercard and the banks that issue its credit card overcharged customers between 2000 and 2004. Mastercard has since changed its charging practices, but the OFT says it may still face a fine. Mastercard is set to appeal.