British Gas appoints Amanda Mackenzie
British Gas has appointed Amanda Mackenzie as marketing chief to replace Nick Smith. Mackenzie, the former HP vice-president of marketing for Europe, the Middle East and Africa, joins on November 1.
British Gas has appointed Amanda Mackenzie as marketing chief to replace Nick Smith. Mackenzie, the former HP vice-president of marketing for Europe, the Middle East and Africa, joins on November 1.
Scottish Courage is challenging its premium lager rivals, Stella Artois and Grolsch, with the launch of extra cold variants on the draught versions of Kronenbourg 1664 and San Miguel. The launches, which take place later this month, will also include the introduction of extra cold Strongbow cider. The move will complete Scottish Courage’s extra cold […]
CanWest, the Canadian media company, has won the FM licence for the Solent region with an adult alternative station. Original 106 will play album-led tracks and local news.
Marlboro has extended its sponsorship deal with the Ferrari Formula One racing team until 2011, despite restrictions on tobacco advertising and sponsorship.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.