British Gas appoints Amanda Mackenzie
British Gas has appointed Amanda Mackenzie as marketing chief to replace Nick Smith. Mackenzie, the former HP vice-president of marketing for Europe, the Middle East and Africa, joins on November 1.
British Gas has appointed Amanda Mackenzie as marketing chief to replace Nick Smith. Mackenzie, the former HP vice-president of marketing for Europe, the Middle East and Africa, joins on November 1.
Scottish Courage is challenging its premium lager rivals, Stella Artois and Grolsch, with the launch of extra cold variants on the draught versions of Kronenbourg 1664 and San Miguel. The launches, which take place later this month, will also include the introduction of extra cold Strongbow cider. The move will complete Scottish Courage’s extra cold […]
CanWest, the Canadian media company, has won the FM licence for the Solent region with an adult alternative station. Original 106 will play album-led tracks and local news.
Marlboro has extended its sponsorship deal with the Ferrari Formula One racing team until 2011, despite restrictions on tobacco advertising and sponsorship.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.