Cadbury Schweppes to sell European drinks division
Cadbury Schweppes has confirmed that it is planning to sell its European drinks division. It includes the Schweppes, Orangina and Oasis brands.
Cadbury Schweppes has confirmed that it is planning to sell its European drinks division. It includes the Schweppes, Orangina and Oasis brands.
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While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.