Hachette Filipacchi will be suspending teenage title Elle Girl after the October issue hits newsstands next week.
Starcom division Starcom+ is launching banking giant Barclays’ first national campaign of advertiser-funded radio programming for its small business division. The campaign, called Business Tips, will be fronted by entrepreneur Duncan Bannatyne, who stars in the BBC’s Dragons’ Den series. It uses “real” Barclays customers giving advice on topics such as getting started in business, […]
Gap Inc has surprised e-commerce experts by suspending its online retail operations without warning, apparently while the global clothing company puts the final touches to completely new e-commerce-focused websites. The three sites involved – www.gap.com, www.oldnavy.com and www.bananarepublic.com – brought in $563m (&£305m) in sales in 2004, compared with Gap Inc’s total $16.3bn (&£8.8bn) revenue. […]
Innocent Drinks is trawling advertising agencies about a new campaign ahead of a &£6m multi-media marketing drive in 2006. The premium smoothie brand is in discussion with Albion and Fallon, both of whom have worked with Innocent in the past, as well as Clemmow Hornby Inge. Wieden & Kennedy and Bartle Bogle Hegarty. The brief […]
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