Google in the US placing print ads in US publications

Google in the US has started placing print advertising in US publications on behalf of clients, in what the company is calling a “limited test”. Google bought full pages in several technology magazines, then resold the space to existing clients of its AdWords and AdSense online advertising services.

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Interact in the right way, and you can bring a brand to life

Marketing Week

Advertising remains a hugely important element of marketing, but brands need to engage in a personal dialogue with target consumers if they are to thrive, says Sue Farr On a recent visit to a client in Glasgow, I stumbled across an excellent live brand event that brought together two products in a hilarious manner. The […]