Having read the recent Walkers Snacks story (MW August 11), I realised why people working in marketing sometimes have trouble being taken seriously. The former job title of Jon Goldstone of Walkers Snacks: “Marketing director for evening snacking”. Puh-lease! Reggie Perrin would be turning in his grave.
Mark Leigh
Director
ThinkBDW
London W1B
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?