Jowell hints at rethink
Tessa Jowell, the Secretary of State for Culture, Media and Sport, has hinted at a rethink of the bidding system for live sports coverage following the move of Test cricket to Sky for three years from next year.
Tessa Jowell, the Secretary of State for Culture, Media and Sport, has hinted at a rethink of the bidding system for live sports coverage following the move of Test cricket to Sky for three years from next year.
Scottish Courage is challenging its premium lager rivals, Stella Artois and Grolsch, with the launch of extra cold variants on the draught versions of Kronenbourg 1664 and San Miguel. The launches, which take place later this month, will also include the introduction of extra cold Strongbow cider. The move will complete Scottish Courage’s extra cold […]
News International, publisher of The Times, The Sunday Times, The Sun and the News of the World, has shortlisted incumbent Carat, MindShare and OMD for the pitch to handle its media buying.
Des Lynam has one, the Australian cricket team used to have them (when they were half decent), porn stars are required to have them by law, and the Diary’s old Aunt Edna used to let her young nephews and nieces swing on hers. And now moustaches are the must-have fashion item for this autumn. So, […]
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.