Marlboro extends deal with Ferrari

By Marketing Week 8 Sep 2005 12:00 am

Marlboro has extended its sponsorship deal with the Ferrari Formula One racing team until 2011, despite restrictions on tobacco advertising and sponsorship.

Four agencies asked to pitch for Plymouth Gin advertising push

Marketing Week

Coates is holding a four-way pitch for a consumer advertising push next year for its Plymouth Gin. It is understood that the ad campaign will cover the core premium gin brand and introduce brand extensions. The distillery is owned by Vin & Sprit (V&S), which also owns the successful premium vodka Absolut. V&S would like […]

SwitchCo appoints PHD Group

Marketing Week

SwitchCo has appointed PHD Group to handle the media planning and buying for an initial project ahead of a formal pitch for the &£10m account. PHD is expected to pitch for the account.

Deal Group Media posts increased pre-tax profits

Marketing Week

Deal Group Media, the full-service online marketing company, has posted pre-tax profits up from &£45,000 in the first half of 2004 to &£154,000 in the first half of this year. Total turnover rose from &£6.5m to &£10.2m. The company says the first half of 2005 saw investment in new products and services, which should generate […]

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Unilever CEO: More focused business is delivering ‘improved’ growth

Niamh Carroll

Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.

News Uncategorized

Sainsbury’s invests in marketing capability and agency relationships as it eyes growth

Molly Innes

Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.