McDonald’s appoints Mary Dillon
McDonald’s has appointed Quaker Foods president Mary Dillon as global chief marketing officer. Dillon replaces Larry Light, who is retiring at the end of this year.
McDonald’s has appointed Quaker Foods president Mary Dillon as global chief marketing officer. Dillon replaces Larry Light, who is retiring at the end of this year.
Learndirect Scotland, the governnment-funded adult learning initiative, has put its creative advertising, direct marketing and media planning and buying accounts, estimated to be worth &£2m, out to pitch. The tender is for the Learndirect Scotland and Learndirect Scotland for Business brands, run by the Scottish University for Industry (SUfI). It also covers the marketing planning […]
Coca-Cola is launching an energy drink called Von Dutch, named after the fashion label famous in the US for its suggestive ads featuring models smeared in motor oil. It will be aimed at 18- to 35-year-olds. Von Dutch will be the third energy brand Coca-Cola has added this year, in an attempt to take business […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.