McDonald’s appoints Mary Dillon
McDonald’s has appointed Quaker Foods president Mary Dillon as global chief marketing officer. Dillon replaces Larry Light, who is retiring at the end of this year.
McDonald’s has appointed Quaker Foods president Mary Dillon as global chief marketing officer. Dillon replaces Larry Light, who is retiring at the end of this year.
Learndirect Scotland, the governnment-funded adult learning initiative, has put its creative advertising, direct marketing and media planning and buying accounts, estimated to be worth &£2m, out to pitch. The tender is for the Learndirect Scotland and Learndirect Scotland for Business brands, run by the Scottish University for Industry (SUfI). It also covers the marketing planning […]
Coca-Cola is launching an energy drink called Von Dutch, named after the fashion label famous in the US for its suggestive ads featuring models smeared in motor oil. It will be aimed at 18- to 35-year-olds. Von Dutch will be the third energy brand Coca-Cola has added this year, in an attempt to take business […]
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.