My vote for awareness

In your article “Election ads fail to woo non-voters” (MW last week), you claim that our campaign failed to persuade non-voters to vote at the elections in May. We believe that the statistic you quote to make this assertion (43 per cent of people claiming to “decide to vote” as a result of seeing our ad) is actually an encouraging rather than disappointing result.

One of the Electoral Commission’s responsibilities is to increase public awareness of and engagement in the democratic process. Our campaign’s primary aim was therefore to raise awareness of the election dates, how and where to find out more information and why it is important to participate. We consider it a very good result that 75 per cent of people were aware of our campaign and of those 88 per cent understood our campaign’s message.

Angela Salt

Director of communication

The Electoral Commission

London SW1

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here