News International shortlist
News International, publisher of The Times, The Sunday Times, The Sun and the News of the World, has shortlisted incumbent Carat, MindShare and OMD for the pitch to handle its media buying.
News International, publisher of The Times, The Sunday Times, The Sun and the News of the World, has shortlisted incumbent Carat, MindShare and OMD for the pitch to handle its media buying.
Skype, the company that pioneered voice over internet protocol (VOIP) services, has appointed Saul Klein as vice-president of marketing. Klein, the co-founder of online DVD rental company Video Island, will oversee Skype’s global marketing strategy and report to chief executive Niklas Zennström. “Saul will centre his efforts on consistently delivering the Skype experience to our […]
Npower is rolling out a national press and radio campaign today, as part of its effort to get the nation behind the England Cricket Team for the fifth Ashes Test. It aims to encourage the public to sing the well-known hymn Jerusalem. The England & Wales Cricket Board is supporting the campaign as npower hopes […]
Telecoms company Toucan has appointed former Compass Group marketer John Prior as its first marketing director. Prior, who has already joined Toucan, will be responsible for spearheading the company’s assault on the UK telecoms market. Toucan marketing manager Miles Barry will report to Prior. The company, which is owned by US-based telecoms company IDT, introduced […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.