The future of Travelocity’s five-strong marketing team is in doubt as parent company Sabre Holdings moves to incorporate the online travel brand into Lastminute.com, which it acquired earlier this summer.
Sabre is carrying out a review of its European business, including branding, marketing and operational issues. The company has decided to retain the Travelocity brand in the UK and will keep independent websites for the two brands.
It is seeking a new marketing director to oversee the operation. It is not clear what this means for Travelocity.co.uk marketing director Charlotte Harper, although Matthew Hart will remain as Lastminute.com’s UK marketing director.
The company says it has yet to decide on whether to combine the companies’ advertising accounts or call a review.