A triumph of embarrassment

As a devoted Triumph rider, I was dismayed to see news of its recent link with Paul Smith. On the less important side of things, I have to say that this designer-endorsement route is hardly ground-breaking stuff, is it? I mean, this particular one (er, Paul Smith) has only done the same for, oh, let me think⦠at least a dozen other brands over the years, including HP Sauce and Burton Snowboards (a snowboarding suit) in recent weeks.  

But more importantly – and this is what really bemuses me – who in their right mind would want to buy a motorbike with “Go Faster” stripes on it? Especially insipidly coloured ones? I’m so annoyed, I’m taking my (bright green) Speed Triple out for a ride now… I may be some time.  

Martin Ballantine

Managing/creative director

Revolver Communications

London EC1

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