Charge out of London for those higher rates

Your analysis looking at the appointment of three more regional agencies to the COI roster was correct in its assertion that the emerging strength of out-of-London agencies is “gaining a head of steam” (MW September 1).

The Marketing Communications Consultants Association’s (MCCA) 2005 Charge-out Rate Survey, released in June, highlighted that the perceived view of regional agencies being the “poor relations” of London agencies is no longer applicable, as the gap in charge-out rates has closed.

At managing director/partner level, regional agencies were charging an average hourly rate that was 14 per cent higher than their London counterparts. Even at board and account director level, regional agencies were shown to be charging at slightly higher rates than their London equivalents. There is no question that regional agencies are competing with their London rivals on all levels – creative, planning, media and every other full-service agency function.

Scott Knox

Managing director

Marketing Communication Consultants Association

London W1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here