The Chartered Institute of Marketing (CIM) is to target marketers in small and medium-sized businesses in a bid to boost its membership.
Chief executive Christine Cryne is using the 2012 Olympics as an opportunity to persuade practitioners at small to medium-sized enterprises to train with the body.
She says they must stay abreast of the labyrinthine laws surrounding promotions and advertising in connection with the Games.
Cryne says/ “Demand for well-trained professionals will be hot as 2012 draws closer. Those whose CVs include sound marketing qualifications to support their practical experience will be well-placed to make the most of the Olympics to progress their careers.”
She adds: “In a crowded marketing arena, work must be creative and original if it is not to be lost in a sea of activity. All companies that become involved with the Games must rely on the support of skilled and knowledgeable marketers with appropriate qualifications.”
The Institute of Practitioners in Advertising (IPA) recently issued a damning report on the London Olympics Bill, saying the laws were severely “restricting” (MW August 25).
Former News International marketer Geoff Hurst will begin as CIM marketing director on September 26.