COI seeks 5m ad agency for alcohol duty stamps scheme

COI Communications is seeking an advertising agency to handle a campaign outlining a government crackdown on alcohol duty fraud. It is estimated that the business for HM Revenue and Customs (HMRC) will be worth about 5m.

The UK Duty Stamps Scheme will introduce stamps as proof that duty has been, or will be, paid on a product. The rules are due to come into force in 2006.

HMRC has already published leaflets outlining how the initiative will be used to determine whether a product is legitimate, without imposing unnecessary burdens on legal traders.

The COI has already issued a brief to advertising agencies to create a campaign to make the scheme more widely known. It is believed that Cheetham Bell JWT, HHCL/Red Cell and Miles Calcraft Briginshaw Duffy have been shortlisted for the advertising business.

Certain alcohol products will be labelled with a stamp, which must be affixed to packaging before it can be released to the UK market.

Spirits, wine and some home-made wines will need a duty stamp, but other alcoholic drinks are exempt. Certain operators, such as ferries and airlines, could also be given exemption.

In his March 2005 Budget, Chancellor Gordon Brown described the scheme as "a vital part of the Government’s strategy for tackling alcohol fraud, designed to be tough on spirits fraud while minimising compliance costs for legitimate businesses".

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here