Digital agencies appointed to drive online licences
Agency.
Agency.com and i-level have been appointed by the Driver and Vehicle Licensing Agency to launch an initiative enabling drivers to buy licences online.
Agency.
Agency.com and i-level have been appointed by the Driver and Vehicle Licensing Agency to launch an initiative enabling drivers to buy licences online.
EasyJet has shortlisted Abbott Mead Vickers. BBDO, Ogilvy & Mather, Saatchi & Saatchi and Lowe London for its £50m creative account. The account was previously handled by its in-house team.
Now scandalous behaviour is the norm, how are poor tabloid hacks to whip up outrage? Thank goodness our new universities are rising to the challenge Some time ago this column scorned media studies courses, the gist of its case being that they were neither academic nor vocational, since few of those graduating could expect to […]
The sun shone on AIM-listed shares again in August and companies used their strong valuations to raise money for acquisitions. August saw the continuation of clearly established themes that have driven the performance of the UK media sector so far this year: namely, the outperformance of smaller companies versus large and continued high levels of […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.