Energy Savings Trust hunts digital agency

The Energy Savings Trust (EST) is searching for a lead digital communications agency, in a move that is likely to lead to a review of its entire digital arrangements.

It is not known whether incumbents i-Level, the Reading Room and Tullo Marshall Warren have been asked to repitch. Mustoes handles EST’s above-the-line advertising, which is unlikely to be affected by this pitch.

The pitch is likely to be overseen by director of marketing Matthew Wright, who joined in May (MW April 7).

The government body aims to encourage companies and consumers to use sustainable energy, cut carbon dioxide emissions as well as stimulate the demand and supply of cleaner-fuelled vehicles.

It uses its website as a hub to provide businesses and consumers with information in order to achieve these goals.

When it relaunched its website in 2002, EST supported the revamp with a &£6.5m above-the-line campaign.

Visitors to the site can search for energy-efficiency grants, access a database of recommended products and search for local energy installers. A “savings wizard” can calculate the savings that can be made by adopting energy-efficient measures.

The site is promoting the Recycle for London text scheme where householders can text “recycle” to a given number in order to find out how to recycle in their area.

According to the Energy Savings Trust, Londoners produce 3.4 million tonnes of rubbish a year that is not recycled.

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