FA Premier League names director of sales and marketing
The FA Premier League has appointed Richard Masters as director of sales and marketing. Masters was previously commercial director of the Football League.
The FA Premier League has appointed Richard Masters as director of sales and marketing. Masters was previously commercial director of the Football League.
Birds Eye, the Unilever-owned frozen food giant, is giving away £5 notes in special packs as part of a £50,000 promotion to reinforce its “real food” positioning.
While the rest of the drinks industry is consolidating in a stagnant market, Scottish & Newcastle has invested in technology that should extend the appeal of its beers. The strategy has helped S&N to lift sales, but neglecting an acquisitions policy has left it open to suitors. By Sonoo Singh Summer is drawing to a […]
Make Poverty History, the coalition of charities campaigning against third world debt, has been banned from advertising on television and radio by media regulator Ofcom. It ruled that Make Poverty History’s ads were political and therefore prohibited.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.