FA Premier League names director of sales and marketing
The FA Premier League has appointed Richard Masters as director of sales and marketing. Masters was previously commercial director of the Football League.
The FA Premier League has appointed Richard Masters as director of sales and marketing. Masters was previously commercial director of the Football League.
Birds Eye, the Unilever-owned frozen food giant, is giving away £5 notes in special packs as part of a £50,000 promotion to reinforce its “real food” positioning.
While the rest of the drinks industry is consolidating in a stagnant market, Scottish & Newcastle has invested in technology that should extend the appeal of its beers. The strategy has helped S&N to lift sales, but neglecting an acquisitions policy has left it open to suitors. By Sonoo Singh Summer is drawing to a […]
Make Poverty History, the coalition of charities campaigning against third world debt, has been banned from advertising on television and radio by media regulator Ofcom. It ruled that Make Poverty History’s ads were political and therefore prohibited.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?