Golley Slater wins Heineken Cup business

The 2006 Heineken Cup has appointed Golley Slater to handle its advertising in the run-up to the European rugby competition, to be held on Saturday May 20, 2006 at the Millennium Stadium in Cardiff.

The Cardiff-based agency will handle all promotional activity and has been briefed to focus on attracting advance ticket sales. It is likely to develop a targeted press campaign and programmes for the matches. Radio slots are also being considered.

Television partners Sky Sports, France Television, Sport Plus, RTE and Sky Italia will cover 26 of the 36 opening games, the quarter- and semi-finals and the final.

The return of the cup to Cardiff marks the fourth time the Millennium Stadium has played host to the tournament.

More than 300 tickets have been sold for the final and the 44 competing clubs have confirmed that, for the first time in three years, it will be played on Saturday and not a Sunday.

Cardiff will also be hoping for a multi-million pound windfall as a result of hosting the cup.

In 2005, when it was held at Murrayfield in Scotland, most spectators booked three months in advance.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here